Franchise system

Short chronicle

1986

Wolfgang Obermüller begins controlled organic cultivation of herbs and vegetables in Kitzbühel.

1987-1993

The organic farm becomes a retail business that sells Tyrolean delicacies at farmers' markets, weekly markets, shopping centers and at trade fairs, festivals and special events.

1993

Wolfgang Obermüller founded the Tiroler Bauernstandl franchise system from his successful one-man business.

1994

The first TB entrepreneur Manfred Landl starts in Linz (Austria).

1996

The first German TB entrepreneur Thomas Märkl starts in Kulmbach.

2000

Tiroler Bauernstandl is voted the 2nd best franchise system at the 11th German Franchisor Awards.

2007

Of over 900 franchise systems operating in Germany, an expert commission from the renowned business magazine impulse chose Tiroler Bauernstandl in 23rd place (2006: 39th place).

2008

The new TB website with shop goes online after a long preparation.

2010

Sale of Tyrolean specialties now also on Amazon

2012

Award “Best system of the F&C partner satisfaction survey in the category “up to 50 partners”

2012

35th place in the impulse ranking (among the TOP 100 in Germany since 2006)

2012

Foundation of Tiroler Bauernstandl GmbH in Austria, relocation of company headquarters

2014

The first franchise partner in the Czech Republic starts at a Prague weekly market

2014

Passed the DFV system check for the third time and repeatedly received the Gold Award for high partner satisfaction.

2016

30 years of Tiroler Bauernstandl Wolfgang Obermüller – Big anniversary conference with business partners and companions in Kitzbühel

2018

The Austrian Franchise Association nominates Tiroler Bauernstandl for the Franchise Social Award 2018 - second place is achieved

2019

Tiroler Bauernstandl wins the Franchise Social Award 2019

2021

Tiroler Bauernstandl GmbH becomes climate neutral

2023

Start of the first franchise partner in Slovakia

Currently (as of May 2024) 3 entrepreneurs are selling in the
Czech Republic, 1 entrepreneur in Slovakia and 26 entrepreneurs in Germany sell their Alpine delicacies with great success.

Tiroler Bauernstandl is more than just a good business:

  • Tiroler Bauernstandl brings customers the best traditional food(!) with the highest enjoyment value.

  • Tiroler Bauernstandl supports the production-related survival of Tyrolean mountain agriculture.

  • Tiroler Bauernstandl establishes, secures and promotes successful entrepreneurship.

Tiroler Bauernstandl is the original, the brand and the market leader when it comes to selling Tyrolean delicacies – No. 1.

Tyrolean Farmers’ Stand – successful since 1986!

Are you interested?

Then contact us. We look forward to hearing from you!